Faction Changes are now Closed.
We consistently watch queue times for all areas of the game to try to identify problem areas where we can step in and make an improvement. Battleground queue times specifically tend to be a direct result of how many people are entering the queue at any given time from both the Horde and Alliance, within an entire region. While a number of factors can lead to longer queue times, faction interest in queuing for PvP tends to be the primary influence. For that reason we're going to be trying something new. For a limited time, and only for select realms (for this first test just a single realm), we'll be opening faction changes for Horde characters to change to Alliance for free.
These changes will be provided on a limited basis to realms where we see the greatest potential for changes to occur. Guild leaders who want to Faction Change their guild for free will first need to pay for the initial transaction, but will be granted a refund* if they change to the eligible faction within the free change time frame.
This first test of free faction changes will only initially be available to players on Barthilas. Eligible characters will be able to faction change from Horde to Alliance for approximately** one week beginning on Wednesday, May 28 at 10:00 a.m. PDT. If you're looking to faction change--and especially for any Guild leaders looking to initiate a Guild Master Faction Change--we highly recommend taking advantage of this offer as soon as possible to avoid leaving anyone behind. For more information on Faction Change eligibility and limitations, please visit the support site here.
We'll be providing updates on availability--as well as if this offer is extended to additional realms--here on the front page, so keep checking back. We look forward to your feedback on these faction changes, and ensuring you spend less time in a queue and more time slaughtering your enemies in glorious team-combat.
* Eligible Guild Master Faction Change refunds will be automatically processed within 72 hours.
**Faction Change availability may either be shortened or extended depending on ongoing evaluation during the faction change period.